Pura Botanicals is an all natural, non-toxic and eco-friendly skincare line based out of Edmonton, Alberta. It was founded by Lane Edwards, who after travelling the world learning about perfuming, aromatherapy and bush essences, returned to Canada to carefully research and formulate the Pura line. Lane and her small team now work meticulously to ensure the quality of their product down to every last detail, from formulating concocting, bottling, and hand labelling. Every product is handcrafted using only the best plant and flower derived essences and wild harvested ingredients (foraged by Lane and her team themselves!).
Join us on Wednesday, September 19th for a night of pampering with Lane!
Meet PURA'S Founder, learn all about her journey as a Canadian natural beauty innovator, and how you can protect and preserve your natural beauty through the PURA ritual and nutrient dense, fresh skincare handcrafted in their clean beauty lab. Experience many of PURA'S signature skincare potions in eco-luxe minis from their Exclusive Travel Kit featuring seven of their beloved, core skincare concoctions.
A common problem with natural skincare is that it often leaves us with less than satisfying results. Not when it comes to Pura. Made with the most luxurious materials that actually nurture your skin, each product has been carefully researched and tested to perform. Lane says, “The planet is too precious to create more toxic, chemical based beauty products that deplete our earth, and our own health and longevity. It is my mission to share and educate women that health-conscious, nontoxic skincare is not only good for the earth, but also elevates a woman's appreciation for her natural individual beauty.”
Image credit: Dallas Currow
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