Pura Botanicals is an all natural, non-toxic and eco-friendly skincare line based out of Edmonton, Alberta. It was founded by Lane Edwards, who after traveling the world learning about perfuming, aromatherapy and bush essences, returned to Canada to carefully research and formulate the Pura line. We’re proud to feature her and her team’s potions at Glory - made with the most luxurious materials that actually nurture your skin! Each of their potions has been carefully researched and tested to perform. One of our favourites in the line? The Signature Overnight Masks.
While the word “mask” may conjure up images of messy, heavy gels + clays - Pura’s formula is completely no-fuss. Slather a layer of their light yet decadent creams onto skin prior to hitting the pillow and it will have completely sunk in by morning - leaving skin feeling softer, more supple, and ready for the day! The perfect antidote to seasonal problem skin.
How do you know which mask is best suited for you? Here’s an overview of three of our favourites - which you can find at all Glory locations!
Overnight Watermelon Mask
Ultra-Hydrating - Watermelon, Squalane & Neroli
“This creamy, soft pink concoction is luxuriously handcrafted with skin rejuvenating squalane oil and pure watermelon extract, which is rich in skin-brightening Vitamins A and C and amino acids. Use this decadent overnight mask to gently remove dead skin cells, improving the skin’s texture, and enhancing a youthful complexion. Neroli improves the skin’s elasticity and stimulates cell renewal. Aloe vera, chamomile and witch hazel all soothe, calm and nourish the skin, leaving it feeling supple and hydrated. Lycopene, a phytonutrient, is also found in watermelon extract and is an antioxidant that neutralizes the effect of harmful free radicals and prevents damage to the skin’s DNA.”
Overnight Garden Mask
Clarifying - Cucumber, Spirulina & Sweet Basil
“This mask is formulated for those with normal to sensitive, oily, acne-prone skin. Pure cucumber extract is excellent for its skin cooling and tightening properties. Potent in skin softening vitamins, polyphenols, and minerals, it also revitalizes tired and stressed skin while reducing any inflammation. Spirulina is rich in tyrosine and selenium, which both slow the signs of aging and eliminate free radicals. Raspberry seed oil is rich in antioxidants and carotenoids, which stimulate cell repair, help to inhibit UV damage and penetrate the skin deeply with long-lasting moisture. This restorative oil also contains ellagic acid, which naturally reduces the breakdown of collagen, promoting youthful, healthy looking skin. Cold-pressed avocado oil is rich in Vitamins A, D, and E, and helps to treat acne, blackheads and eczema, while rebuilding the skin’s elasticity and natural radiance. Pure essential oils, such as tea tree, soothing sweet basil and organic rosemary, all have antibacterial properties to purify and clarify the skin for a bright, clear, and glowing complexion.”
Overnight Mango Mask
Preserving Multivitamin - Mango, Guava & Sea Buckthorn
“Refreshing and all-natural mango and guava extract are rich in Vitamin A, C, and antioxidants like beta-carotene and lycopene, which protects the skin from free radical damage, maintains healthy elasticity and collagen production, while promoting a supple, youthful appearance. Sea buckthorn extract is the highest source of Vitamins E, C, pro-Vitamin A, and amino acids, resulting in a potent reservoir of skin repairing phytonutrients to combat wrinkles and reverse the effects of environmental damage. Squalane oil helps to protect the skin from free-radicals that can cause age spots and premature aging. Skin-soothing aloe vera gel juice and ultra rejuvenating helichrysum oil, known as the everlasting flower, both reduce redness, preserve the skin and prevent dryness. Antiseptic bergamot oil invigorates the skin while unclogging pores and balancing the skin’s PH. Feed your skin while you get your beauty sleep with this powerful, and fruit-quenching, blend of nourishing plant-based oils, powerhouse botanical extracts, and skin-rebuilding biocompatible ingredients.”
Find your ritual.
Pura recommends smoothing onto clean skin before bed, three times a week, ensuring you treat the mask to your neck (and even décolleté). Leave on overnight, wash off (optional) and gently pat dry in the morning. They’re also excellent for preserving hydration when flying or travelling long distances in a vehicle, or can be used as a moisture barrier against the elements while participating in outdoor activities and as a non-greasy base under your makeup application.
Though the beauty and skincare market is flooded with creams, masks and moisturizers all promising to make a difference in your skin, we stand behind Pura’s values. Stated beautifully by Lane herself: “the planet is too precious to create more toxic, chemical based beauty products that deplete our earth, and our own health and longevity. It is my mission to share and educate women that health-conscious, nontoxic skincare is not only good for the earth, but also elevates a woman's appreciation for her natural individual beauty.”